The World of Nova Rio
Inspired by Rio de Janeiro.
Designed to move with you.
OUR PHILOSOPHY
Nova Rio was born from a love of Rio de Janeiro. Inspired by its vibrant culture, effortless elegance, and active lifestyle, we set out to create activewear that feels as beautiful as it performs.
A LEGACY OF MOVEMENT
Founder Kyvia Gracie comes from the Gracie family—one of the world's most influential martial arts families, whose vision transformed jiu-jitsu into a global movement.
Color.
Comfort.
Beauty.
Movement.
Brand Promise
MADE TO MOVE BEAUTIFULLY
Nova Rio was created to bring sophistication, femininity, movement, and elevated color into activewear—blending beauty, comfort, and performance into every piece.
Fabric & Values
EVERY FABRIC CHOSEN INTENTIONALLY
Guided by the belief that what touches the body matters, Nova Rio was created with the highest standards for softness, comfort, beauty, and quality.
The fabrics, construction, and finishes were intentionally selected to create a more elevated wearing experience—luxurious, expressive, and comfortable in every way.