The World of Nova Rio
Inspired by Rio de Janeiro.
Designed to move with you.
OUR PHILOSOPHY
Nova Rio was born from a love of Rio de Janeiro. Inspired by its vibrant culture, effortless elegance, and active lifestyle, we set out to create activewear that feels as beautiful as it performs.
A LEGACY OF MOVEMENT
Founder Kyvia Gracie comes from the Gracie family—one of the world's most influential martial arts families, whose vision transformed jiu-jitsu into a global movement.
MEET THE FOUNDER
I created Nova Rio with a simple belief:
Women deserve clothing that feels as beautiful as it performs.
Inspired every day by the movement, color, and effortless elegance of Rio de Janeiro, and guided by the discipline and legacy of the Gracie family, I design every collection to bring strength and femininity together.
Every print begins as original artwork. Every silhouette is thoughtfully refined to celebrate the female form. Every fabric is intentionally selected to deliver exceptional comfort, beauty, and quality.
Nova Rio is more than activewear.
It’s a celebration of movement, femininity, and the confidence to live beautifully.
Kyvia Gracie
Founder & Creative Director
Color.
Comfort.
Beauty.
Movement.
Brand Promise
MADE TO MOVE BEAUTIFULLY
Nova Rio was created to bring sophistication, femininity, movement, and elevated color into activewear—blending beauty, comfort, and performance into every piece.
Fabric & Values
EVERY FABRIC CHOSEN INTENTIONALLY
Guided by the belief that what touches the body matters, Nova Rio was created with the highest standards for softness, comfort, beauty, and quality.
The fabrics, construction, and finishes were intentionally selected to create a more elevated wearing experience—luxurious, expressive, and comfortable in every way.